12 digital marketing courses to help you learn this in-demand skill

Digital marketing has gained plenty of traction these days—it allows many businesses to interact with their consumers in real-time. Digital marketing is so powerful that having a good digital marketing strategy can see unknown products and services surge in popularity overnight!

As a young person, learning the ways of digital marketing can be helpful to you too.

If you’re running your own side business of selling homemade baked goods online, for instance, learning some digital marketing tactics can increase your sales!

Or if you’re looking to enter a fast-growing, dynamic industry, you may want to consider digital marketing as a viable career opportunity.

Studyramen has compiled a list of 12 digital marketing courses you can take online today if you want to boost your portfolio or pick up a useful new skill.

Udemy digital marketing courses

Note: Udemy often offers discounts on their courses. If you do not see these discounts, go incognito mode or clear your cookies.

The Complete Digital Marketing Course – 12 Courses in 1

Cost: Usual price S$108.98 S$19.98

Ratings: 4.5 / 5

No. of students enrolled: 626,710+

SkillsFuture Credit eligible?: Yes (more than 7hr of learning time needed)

This digital marketing course is the most popular on Udemy as it gives students a broad overview of digital marketing as a whole without skimping on depth.

If you’re a beginner to digital marketing, this is perfect as an introductory course.

Key takeaways:

  • A comprehensive digital marketing course. It covers many aspects of digital marketing like social media marketing, copywriting, SEO (search engine optimisation), and more.
  • Gain skills that will allow you to:
    • Work as a Digital Marketing Expert
    • Work from home as a freelance digital marketer
    • Make income as an affiliate marketer
    • Grow a business from scratch

Digital Marketing Masterclass – 23 Courses in 1

Cost: Usual price S$108.98 S$19.98

Ratings: 4.5 / 5

No. of students enrolled: 213,716+

SkillsFuture Credit eligible?: Yes (more than 7hr of learning time needed)

Digital Marketing Masterclass is another all-in-one digital marketing course, covering topics such as marketing on Instagram, Facebook, and Google. It’s ideal for those looking to start a new business digitally.

Key takeaways:

  • A comprehensive digital marketing course. It covers many social media platforms, including Pinterest, LinkedIn, and Quora.
  • Learn skills that will:
    • Allow your business to flourish
    • Land you a job in the digital marketing industry
    • Help your client (if freelancing) increase their business

Social Media Marketing Industry: Digital Marketing + Business

Cost: Usual price S$128.98 S$19.98

Ratings: 4.6 / 5

No. of students enrolled: 40,805+

SkillsFuture Credit eligible?: No

If you’re looking for something more social media-centric, this digital marketing course is it! It also touches on some insightful topics like marketing cognitive biases.

Key takeaways:

  • Learn how to sell a product effectively
  • Learn skills to turn digital marketing into a source of passive income
  • Gain marketing strategies for 12 different platforms

Mega Digital Marketing Course A-Z: 12 Courses in 1

Cost: Usual price S$128.98 S$19.98

Ratings: 4.5 / 5

No. of students enrolled: 100,168+

SkillsFuture Credit eligible?: No

Mega Digital Marketing Course A-Z teaches you many useful terms that tend to pop up in the digital marketing sphere.

For example, it covers what a call-to-action is and how to write effective headlines to capture your target audience’s attention quickly.

Key takeaways:

  • Learn how to create a powerful WordPress website
  • Learn how to write effective marketing copies
  • Learn the ways of email marketing that is guaranteed to produce results

Write To Ignite – Master the Art of Sales Copy & Copywriting

Cost: Usual price S$98.98 S$17.98

Ratings: 4.4 / 5

No. of students enrolled: 10,400+

SkillsFuture Credit eligible?: No

Maybe you’re interested in the writing aspect of digital marketing. In that case, this course is for you!

Gain mastery of the art of copywriting by learning how to write persuasively and move your audience to action.

Key takeaways:

  • Discover tips to overcome the writer’s block
  • Learn how to format your writing so that your copy makes reading a pleasure for your audience
  • Learn how to tell compelling stories to sell a product/service convincingly

Email Marketing 2021: Build and Launch Effective Campaigns

Cost: S$88.98

Ratings: 4.4 / 5

No. of students enrolled: 1,831+

SkillsFuture Credit eligible?: No

Did you know that email marketing is the most effective way to market your product/service? It has the potential to give you the greatest return on investment.

Learn how to devise an effective email marketing campaign with this digital marketing course today!

Key takeaways:

  • Learn the basics of an email marketing platform
  • Learn how to use email autoresponders
  • Learn how to write effective email campaigns

Digital Advertising and Marketing 101: The Complete Guide

Cost: Usual price S$108.98 S$16.98

Ratings: 4.3 / 5

No. of students enrolled: 9,903+

SkillsFuture Credit eligible?: No

Harness the power of strategic advertising with this digital marketing course! You’ll get to learn about the difference between marketing and advertising, and how and where to obtain advertising space among other things.

Key takeaways:

  • Understand what digital ads are: how they’re bought, targeted, their cost, and more
  • Learn how to clearly and confidently present your business ideas
  • Know how, when, and where to place ads strategically on multiple platforms like Twitter and Facebook

Ultimate Google Analytics Course + 50 Practical Examples

Cost: Usual price S$108.98 S$16.98

Ratings: 4.5 / 5

No. of students enrolled: 18,378+

SkillsFuture Credit eligible?: No

Ever wondered how you could use data analytics to grow your business? Google Analytics is one of the most useful tools out there.

This digital marketing course covers all you need to know about it, along with 50 real-life applications so you will know exactly how it works situationally.

Key takeaways:

  • Learn about important terms like ‘website traffic evaluation’ and ‘website speed optimisation’
  • Know which are the crucial tools in Google Analytics reports
  • Learn how to think in context with data and not act hastily

Digital Marketing Masterclass: Get Your First 1,000 Customers

Cost: Usual price S$118.98 S$17.98

Ratings: 4.3 / 5

No. of students enrolled: 73,547+

SkillsFuture Credit eligible?: Yes (more than 7hr of learning time needed)

If you’ve some basic knowledge of social media marketing and want to learn how to hone those skills further to gain a huge, loyal customer base, this is the digital marketing course for you.

Key takeaways:

  • Learn about customer ‘pain points’ and learn how to build user personas
  • Learn how to use Facebook and Twitter to conduct research and have a wider sales outreach
  • Learn how to create stunning landing pages and about unique SEO techniques like the skyscraper technique

 

Marketing Psychology: How To Become a Master of Influence

Cost: Usual price S$108.98 S$16.98

Ratings: 4.6 / 5

No. of students enrolled: 22,104+

SkillsFuture Credit eligible?: Yes (more than 7hr of learning time needed)

Marketing is actually one of the more practical applications of psychology. After all, it’s about understanding consumer behaviour and their habits!

This digital marketing course teaches you about the art of persuasion, such as understanding a customer’s thought process, and more.

Key takeaways:

  • Learn how to use the framing effect to influence your potential customers to buy from you
  • Learn how to craft effective names and identify the right price for your digital products
  • Learn how to reduce your customers’ decision fatigue (i.e. feeling weary when faced with too many decisions)

Google digital garage digital marketing courses

Fundamentals of Digital Marketing

Cost: Free

Certificate available?: Yes

This digital marketing course by Google is for beginners or for anyone who wants to learn the basics of digital marketing.

It’s also accredited by renowned institutions, such as Interactive Advertising Bureau Europe (they set standards and best practice guidelines for interactive advertising), so you can be sure you’re getting top quality content.

At the end, you’ll receive a recognised certificate, which you can add to your resume and/or LinkedIn profile.

Key Takeaways:

You’ll get to learn these skills:

  • Analytics and data insights
  • Business strategy
  • Content marketing
  • Email marketing
  • E-commerce
  • Display advertising

Promote a Business with Online Advertising

Cost: Free

Certificate available?: No

This digital marketing course is all about attracting a lot of the right customers. It also teaches you how to create successful marketing and advertising strategies.

Key Takeaways:

  • Learn the basics of email marketing and how to craft good marketing emails
  • Get to delve deep into display advertising
  • Get introduced to the essentials of SEM (search engine marketing)

Conclusion

Digital marketing is the future of work and is one of the most in-demand skills of 2021.

By taking any one of these digital marketing courses, you too can jump on the bandwagon and take advantage of the endless job opportunities it reaps.

Interested in taking a degree related to digital marketing? Then check out this article to determine if communication studies is really for you!

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